Search
CW GIVING UP SUNDAY
TV SHOWS | Tue, 05 May 2009

Home of Supernatural, Gossip Girl focusing solely on Monday through Friday programming.

The CW says sayonara Sundays.

The CW says sayonara Sundays.

The future of broadcast television is completely up in the air as networks struggle to figure out the Internet, the new ways the younger generation is consuming media, and distractions from those darn vidya games. If the move made by the CW is any indication, it could be a losing battle.

The CW will be dropping Sundays from its programming schedule entirely next season and instead focus on Mondays through Fridays, says Variety. Instead, local CW affiliates will have the Sunday 5 p.m. through 10 p.m. slot to do what it wishes with the time.

In doing this, The CW is shedding a major drag on its business operations as the first day of the calendar week has been more of a ratings pain than financial gain. Last season, it tried to sell off its Sunday to Media Rights Capital (MRC), an independent producer of television. The experiment failed spectacularly, and the CW retook control of the night well before the contract was set to expire. Without Sundays, the CW's average ratings will look much more appetizing and all resources can be allotted to weekday programming.

Viewers might not notice much of a difference, however. The affiliates are expected to run movies, but will deal directly with studios and cut out the middle man, giving them more control over what they show and how much they make off it. Affiliates can also simply go syndication crazy, or opt to show local sports.

The CW has been in trouble for some time now. Is it only a matter of time before their problems hit the majors? NBC, I'm looking at you.

Tagged Under: CW, Sunday, tv
Nicolas Cage Not Sued For Fraud, Just $3 Million
CELEBRITIES & SHOWBIZ | Mon, 28 December 2009
Another day, another lawsuit for Nicolas Cage. Only a few weeks after his 18-year-old son's mother slapped him with a $13 million lawsuit, Cage is facing yet another multimillion dollar court case.

So who's suing the Oscar winner this time?
Avatar Atop The US Box Office Again
MOVIES | Sun, 27 December 2009
It's a record-setting weekend all round…Despite some stiff competition, James Cameron's Avatar has emerged triumphant during a successful Christmas weekend at the US box office.
Guy Ritchie's Sherlock Holmes took advantage of Christmas' falling on a Friday this year to set a single-day record for the holiday with a $24.9 million domestic haul. In second place, Avatar kicked off its sophomore weekend with a lean 12 percent dip from last week.
Chuck Spies A Return Date
TV SHOWS | Wed, 25 November 2009
Yeah, that's the lamest headline ever, but with news like this, who cares? Chuck, the best slacker-action-spy-comedy ever to air on NBC, will return on January 10 with back-to-back episodes on the first day of a two-day premiere. The show was originally slated for a March debut, but all one needs to do is take a look at the wasteland that is NBC programming to realize the network had some space to fill.
COMMUNITY POLL
What do you think of Milledrive's new look?
Kick ass!
Pretty good
Not bad...
No idea
SUBMIT
Copyright © 2009 Mille Media