
The CW says sayonara Sundays.
The future of broadcast television is completely up in the air as networks struggle to figure out the Internet, the new ways the younger generation is consuming media, and distractions from those darn vidya games. If the move made by the CW is any indication, it could be a losing battle.
The CW will be dropping Sundays from its programming schedule entirely next season and instead focus on Mondays through Fridays, says Variety. Instead, local CW affiliates will have the Sunday 5 p.m. through 10 p.m. slot to do what it wishes with the time.
In doing this, The CW is shedding a major drag on its business operations as the first day of the calendar week has been more of a ratings pain than financial gain. Last season, it tried to sell off its Sunday to Media Rights Capital (MRC), an independent producer of television. The experiment failed spectacularly, and the CW retook control of the night well before the contract was set to expire. Without Sundays, the CW's average ratings will look much more appetizing and all resources can be allotted to weekday programming.
Viewers might not notice much of a difference, however. The affiliates are expected to run movies, but will deal directly with studios and cut out the middle man, giving them more control over what they show and how much they make off it. Affiliates can also simply go syndication crazy, or opt to show local sports.
The CW has been in trouble for some time now. Is it only a matter of time before their problems hit the majors? NBC, I'm looking at you.